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Maybe it is not such a wonder therefore that Samsung chose to hold its S4 launch event in the heart of the U.S. #Top dog trading plugin galaxy s2 upgradeInstead, the S4 is meant to attract those looking to upgrade from a two-year old device or those using rival handsets. It is not after existing S3 owners who it will target with its next release. But this is probably not Samsung’s end game. The lack of a big design change or a ‘wow factor’ in the S4 will probably not attract the S3 owners, many of whom will be locked into a two-year contract anyway. The difference was however only a couple of million units, which Samsung will look to make up with the latest S4. The incredible success that Samsung has had with the flagship Galaxy S points not only to the rapid pace of growth in smartphone sales worldwide, but also the company’s growing presence in high-end smartphone market – a segment that has long been Apple’s hegemony.Īll factors considered, Samsung may still have some catching up to do in the high-end smartphone market considering that the older generation iPhone 4S sold more than the S3 last quarter. What makes Samsung’s ascent even more extraordinary is that the Galaxy S series is only in the third-generation compared to the iPhone 5 which is a fifth-generation product, meaning that Samsung had a comparatively smaller base of Galaxy owners to upgrade than Apple had with the iPhone. At about 33.5 million units each, the high-end Galaxy S3 sold nearly as much as the iPhone 5 or the 4S did in the last two quarters combined. In the first three months following the S3 launch last year, Samsung racked up almost 20 million unit sales – a figure that it had managed with the previous generation S2 only after more than thrice as many months. #Top dog trading plugin galaxy s2 androidWhat is however relatively new is that it has managed to leverage the huge following garnered with the wide array of Android choices to start challenging Apple in the high-end of the smartphone market. However, Samsung’s superiority in the low-end smartphone market was long foreseen considering the company’s scale and the market-flooding strategy it has used right from the start. We believe that the big market share gains that Samsung has achieved is, for the most part, a result of the number of low-end Android smartphones it has flooded the markets with, both in emerging and developed markets. ![]() #Top dog trading plugin galaxy s2 fullFor the full year 2012, Samsung accounted for more than 30% of the smartphone sales worldwide, increasing its lead over Apple whose market share has remained stagnant at almost 19% y-o-y. The first quarter of last year saw Samsung take a decisive lead in the smartphone market – a lead that it has maintained ever since. The past year has seen Samsung gain a lot of smartphone market share. However, it is undeniable that Samsung’s market-flooding strategy has worked wonders for the company in recent years. ![]() Samsung’s high-end statement rings loud and clear In this case, however, it has to be careful not to overwhelm users with the incredibly large number of feature sets, all of which may not prove useful to everyone. The strategy here doesn’t seem very different from the way it floods the market with smartphone models in every price range to overwhelm rivals and capture market share. However, most of these features, although impressive, are already available though third-party apps or can easily be replicated by the same. Apart from these, there are several other features such as the S Health, the S Band and the Group Play, which Samsung has incorporated to make the S4 stand out. One of the features offers the ability to translate nine languages, from text to speech and vice versa. There is also the ‘Air Gestures’ feature which lets users scroll through photographs or web pages by simply swiping their hand, without touching the screen. ![]() The S4 has many attractive features such as the ‘Smart Scroll’ and ‘Smart Pause’, each of which tracks eye movements to scroll web pages and pause videos. #Top dog trading plugin galaxy s2 softwareHowever, the company has jam-packed the phone with software features in order to differentiate itself from the Android crowd as well as Apple. See our complete analysis for Apple | Samsung here ![]()
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